Hindmarsh Tourism and Business Forum
Published on 19 September 2025
Hindmarsh Shire Council, together with Grampians Wimmera Mallee Tourism, welcomed 30 representatives from businesses across the Shire to the Hindmarsh Tourism and Business Forum on Sunday 14 September 2025 at the Antwerp Hall.
Grampians Wimmera Mallee Tourism CEO, Marc Sleeman, and Wimmera Mallee Partnerships Manager, Ian Gumela, gave an overview of the work the organisation has been doing in marketing and business support over the last 18 months since the Visitor Economy Partnership was formed. They discussed the numerous marketing campaigns that have been undertaken, the benefits of being members of Grampians Wimmera Mallee Tourism and provided information about how the Australian Tourism Data Warehouse works.
The ‘Visit Wimmera Mallee’ website and social media platforms have shown a significant increase in views and interactions over the last 18 months, reflecting the impact of these marketing campaigns and the efforts of Grampians Wimmera Mallee Tourism in promoting the region.
Mark Fletcher, Manager Economic Development and Tourism, and Jeff Woodward, Tourism and Economic Development Officer, from Hindmarsh Shire Council gave updates on Council-led tourism projects such as the upcoming Nhill Holiday Park cabins, Rainbow Silo Art project and the Wimmera River Discovery Trail. Mark also spoke about Street Furniture Permits and Business/Fire Recovery support.
Hindmarsh Shire Council encourages current and future businesses to contact Council if they require any support or wish to get involved in Grampians Wimmera Mallee Tourism initiatives.
Visit the Wimmera Mallee Tourism website at https://visitwimmeramallee.com.au/.
For more information, please contact Jeff Woodward, Tourism and Economic Development Officer on 03 5391 4444, or email jwoodward@hindmarsh.vic.gov.au.
Petra Croot
Acting Chief Executive Officer